Webinar - Marketing
This free 45 minute webinar is a practical workshop to guide you through some of the key principles of marketing.
Our webinar is designed to help you get clarity around how to go about creating a marketing plan that suits your business and your budget, and to understand the reasons why your marketing messages and values need to be reflected in every aspect of your organisation in order to achieve success.
Topics to include:
- What is marketing?
- What business are you in?
- What problem/s do you solve, what value do you add, what's your USP?
- Understanding your target market/s
- Key marketing messages
- Marketing mix - 7Ps - Product, Price, Place, Promotion, People, Process, Physical Evidence
- Reaching your target markets - how and where
- Marketing planning
- Measuring marketing success
Presenter: Stephen Spencer, Senior Consultant, A.P.E Consulting Limited