Chinese Digital Marketing - Tekapo
Discover why Western marketing methods fail when marketing to Chinese visitors and consumers. Learn what’s different about the way they plan travel, trust content, and shop
A different mentality – what’s required to build credibility
The super-app WeChat and how to leverage it for business
The main Chinese digital brands (social media, search, news, photo share, blog, online shopping and ecommerce). Reference websites Chinese use to research and plan
Payment methods – AliPay, WeChatPay, Credit Union – which to use and how to get these set up at point of sale or on your website
Domains and websites: why translating your .co.nz website is not always as sensible as it seems
No-brainer ecommerce and booking options for products and travel
Tips for product development: testing avenues that don’t cost a bomb
Prioritise your marketing activities and avoid traps for the unwary.
Five recommended steps for building Chinese market share and ball park budget guidelines
Presenter: Rachel Alexander and Ivy Cui from Alexanders Digital Marketing
Alexanders Digital Marketing was the first NZ agency to be Accredited by WeChat owner TenCent Group. Founded over 20 years ago, the Christchurch-based team of 9 offer strategic marketing, web development, graphic design, copywriting and native Chinese fluency to support NZ tourism operators, exporters and local businesses to reach Chinese residents and visitors.