Chinese Digital Marketing - Tekapo

Discover why Western marketing methods fail when marketing to Chinese visitors and consumers.  Learn what’s different about the way they plan travel, trust content, and shop

  • A different mentality – what’s required to build credibility

  • The super-app WeChat and how to leverage it for business

  • The main Chinese digital brands (social media, search, news, photo share, blog, online shopping and ecommerce). Reference websites Chinese use to research and plan

  • Payment methods – AliPay, WeChatPay, Credit Union – which to use and how to get these set up at point of sale or on your website

  • Domains and websites: why translating your .co.nz website is not always as sensible as it seems

  • No-brainer ecommerce and booking options for products and travel

  • Tips for product development: testing avenues that don’t cost a bomb

Prioritise your marketing activities and avoid traps for the unwary.

Five recommended steps for building Chinese market share and ball park budget guidelines

Presenter: Rachel Alexander and Ivy Cui from Alexanders Digital Marketing    

Alexanders Digital Marketing was the first NZ agency to be Accredited by WeChat owner TenCent Group. Founded over 20 years ago, the Christchurch-based team of 9 offer strategic marketing, web development, graphic design, copywriting and native Chinese fluency to support NZ tourism operators, exporters and local businesses to reach Chinese residents and visitors.

 

Date:
Wednesday, 27th March, 2019
Time:
10:00 a.m. to 12:00 p.m.
Location:
Mackenzie Room Peppers Bluewater Resort
Single Ticket (Member) incl GST:
$23.00
Single Ticket (Non-Member) incl GST:
$34.50

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