Strategies to reach changing markets: Workshop 3
Date: Friday 16th March
Time: 9am – 12noon
Location: Lake Tekapo
Venue: Peppers Bluewater Resort
Presenter: Craig Rust, Business Innovators
Cost: Free for Earthquake affected businesses
Workshop 3 of 3: From marketing planning and market research, to branding and public relations, your business must constantly adapt to changing markets. This has been highlighted in the wake of the Canterbury earthquakes. Past experiences may no longer be relevant and the market may have changed significantly, at least in the short term. Therefore it is important to reanalyse your market taking the new conditions into consideration. Learn planning techniques, gain insights into customer behaviour trends, and review how to reach your customers and make sales. In this workshop:
• Risk Management
• Internal emergency procedures
• Monitoring and reporting
ph (03) 687 2733 or email: commerce@southcanterbury.org.nz
